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The web site has the following in the web site, "Hot Air Balloon Flights In Our Great State Of Texas." We noticed that the web page also stated " We can also design a charter Adventure flight and travel package to other great Texas locations, such as the Hill Country, Palo Duro Canyon and the Big Bend area." It also said " We fly year round,. And meet in the Katy area for local flights. Float along serenely above the hustle and bustle. In Blue Drifter or On-Target, while reflecting on a more romantic place in time. Be sure to bring along a camera and plenty of film to capture this unique and breathtaking." The header had Houston as the highest ranking optimized keyword. This keyword is followed by Texas, Hot Air Balloon Rides In Houston, and Hot Air Balloon Rides In Texas which isn't as urgent as Houston. The other words airtexasballoon.com uses is hot air balloon rides. hot air ballooning is included and will not be understood by search crawlers.